Blog
Create your opportunities
If you are looking for hints, tips and information on how to manage your marketing, present your news, events and stories to the media, or just to see what JoyStars is currently involved in, you are in the right place.
My aim is to provide information and suggestions to help you manage your marketing, press, media relations, public relations, copywriting, events, projects and campaigns with confidence.
So these blog pages are an eclectic mix of useful ideas, marketing pointers and interesting items and observations that have captured my attention or made me think – see how we could all learn from a squirrel!
I add posts on a regular basis so please pop back to see what’s new, and if you have a specific interest around a particular subject area, please do get in contact with me and ask.
When you know you have got it right!
Are you looking to work more closely with the media? Well how do you achieve that and how do you know what they are...
Top Tips for Radio Interviews
When I say “Would you be happy to do a radio interview?” many of my client’s gulp! But in reality, it is nothing to be...
It's in the detail!
How do you make your marketing really work and what do you need to consider when targeting it correctly? I often ask the question what...
Planning a marketing campaign
With over 25 years of campaign planning experience, whether you need to plan your marketing strategy for the company or need just assistance in...
The Squirrel has set the challenge again!
Whilst drinking a cup of coffee at the weekend, I was watching a squirrel bury hazel nuts in my lawn and flower beds. Very...
What are the benefits to outsourcing your marketing?
There are so many advantages to outsourcing all, or some of company’s marketing functions, but these are rarely understood until they are simply clarified...
Changing one small thing
We all know what can happen when you change just one thing – whether it be the paint colour in a room – the...