News Events
When you know you have got it right!
Are you looking to work more closely with the media? Well how do you achieve that and how do you know what they are looking for? Well, I have received the most amazing testimonial from an influential press editor and within that kind recommendation were... read more »
Top Tips for Radio Interviews
When I say “Would you be happy to do a radio interview?” many of my client’s gulp! But in reality, it is nothing to be concerned about. You are talking to a person who is interested in your product, success, or event and it is... read more »
It's in the detail!
How do you make your marketing really work and what do you need to consider when targeting it correctly? I often ask the question what is your catchment area? And one of the frequent replies is ‘Oh, just local’. So what is local? What is the... read more »
Planning a marketing campaign
With over 25 years of campaign planning experience, whether you need to plan your marketing strategy for the company or need just assistance in developing a specific marketing campaign to achieve a particular goal, JoyStars will help to turn a daunting task into a... read more »
The Squirrel has set the challenge again!
Whilst drinking a cup of coffee at the weekend, I was watching a squirrel bury hazel nuts in my lawn and flower beds. Very cute to watch, but as I have to spend every year digging up numerous sprouting hazelnut trees, I know that... read more »
What are the benefits to outsourcing your marketing?
There are so many advantages to outsourcing all, or some of company’s marketing functions, but these are rarely understood until they are simply clarified either on paper or face to face. Provided your agency operates as an extension of your in house team and your... read more »
Changing one small thing
We all know what can happen when you change just one thing – whether it be the paint colour in a room – the room seems brighter, bigger, more exclusive or modern and the different clothes you wear can make you look professional, scruffy,... read more »